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CRM Implementation and Maintenance:
Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.
Data Analysis and Reporting:
Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
Create reports and insights based on customer behavior, campaign performance, and key metrics.
Campaign Management:
Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
Collaborate with the marketing team to develop personalized and targeted campaign content.
Track campaign performance and optimize strategies based on results.
Partnerships:
Support and create leads for relevant partners to the business.
Work with the team to create a partners ecosystem beneficial for the customers.
CRM Strategy:
Contribute to the development and implementation of the overall CRM strategy.
Identify opportunities for CRM system enhancements and process improvements.
Loyalty Program Management:
Support in managing the organization's loyalty program, including points accrual, redemption, and tier management.
Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
Execute strategies to increase customer engagement and participation in the loyalty program.

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Source : www.bayt.com

Marketing Executive - Starbucks - UAE