Market Insights 

•   Leading the research and analysis of the AFF business channels

•   Manage and challenge the business entities’ sales planning objectives and actions through reporting. 

•   Provide thought leadership to all stakeholders on emerging topics such as e-mobility, ownership autonomous driving and the resulting risks and opportunities to the Al Futtaim Financial Services.

•   Drive and evolve insightful market / competitor / economic reporting, demonstrating significant depth of knowledge and increasing the quality of information provided to senior management. 

•   Devise and develop enhanced analytics applications, to deliver both market and business insights through the design, development and maintenance of management reporting. 

•   Use expertly defined KPIs which are aligned to Strategy 2023 objectives to measure business entity performance and facilitate value-add discussions across the Group based on these insights.

Product Management

•   Establish and implement a centre of excellence for product price positioning and transaction price monitoring to facilitate optimization of revenue & profit by the business entities across AFF – domestic and international. 

•   Determine a standardized methodology of product and price monitoring (key competitor(s), core model, basket, value table management, MI source and provider) and implement a standardised reporting mechanism. 

•   Standardize Method – propose and agree what is tracked based on available market- and internal data sources.

•   Issue monthly pricing reports including recommendations for business entity actions. Monitor their impact in cooperation with financial controlling.

•   Issue monthly transaction price tracking reports to support business entities to optimize their tactical sales programs.

•   Regular monitoring of finance rates.

•   Managing commercial relations with partner banks. Including;

o   Commercials and partnership relationship management

o   Policy and demographic insights/reviews

o   Month by month volume tracking

o   Annual budget setting

o   Intermediate between partner bank teams and internal stake holders (Finance, Operations, Brands etc.) 

•   Enhance Project Support (in Addition to internal projects)

o   Participate in Special initiates by the Brands (Example Land Cruise, Litecae)

o   Participate in Business Development COE initiatives (BYD, EV Chargers)

•   Marketing 

o   Campaigns handling with partner banks or in-house

o   Collateral design inputs 

o   Marketing material development and library management

o   AFF Website management and Liaise for all department

o   Campaign planning 

o   Marketing Support

•   Extension on Product Portfolio (in Addition to AFF)

o   International Markets

o   Hertz

o   Moov

•   Support

o   Sales support in key performance tracking 

o   Operations support on enhancement of existing process flows 

•   Internal Stakeholder Relationship Management

o   Brands (Mainly Pricing and Marketing teams)

o   ALAC 

o   COE

o   Orient 

o   EIT (Systems)

o   EIT (Digital)