Our client is a Semi Government Financial Services company. We are looking for a Digital Gowth consultant.

JOB RESPONSIBILITIES

• Develop plans & execute customer acquisition and retention strategies tailored to target customer base focusing on conversion rates, sales and customer retention typical to those in the ecommerce sectors.

• Apply marketing analytics to identify segments, boost sales and increase engagement.

• Analyze existing and past campaigns and find opportunities to optimize the campaigns, audiences or customer segments to ensure effectiveness and continuous improvement.

• Plan, Execute and Measure marketing campaigns to optimize customer engagement and retention leveraging various marketing channels such as digital advertising, content marketing, email campaigns, and social media.

• Review and measure digital & marketing KPI’s for continuous improvement.

• Collaborate with peers to define customer segments and align on growth strategies.

• Configure systems, tools, and processes to support sales growth and effective marketing through data-driven initiatives.