Tactical Campaign Manager | Al Futtaim Automotive | BYD
Overview of the role:
The role is responsible to work closely and assist the Product and Pricing Manager Brand GMs for BYD and Polestar for the development of tactical campaigns to support volume and profitability objectives. The role consists of defining proactive quarterly campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g., ageing stock, competitor campaigns, additional volume opportunities.
What you will do:
Development of annual campaign calendar, including calendarized budget spend by brand and carline.
Ensure optimum product lifecycle management, identifying needs and evaluating appropriateness and opportunities for Principal’s special editions and buzz models and with brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.
Tracking of campaign spend by quarter, brand and carline and variance analysis.
Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand.
Development of quarterly tactical product campaigns to achieve volume and profit objectives.
Working with brand GMs to develop appropriate finance offers.
Liaison with Marketing to ensure effective communication to target customer groups.
Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods.
Liaisons with brand GMs and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.
Liaison with brand Principals and General Managers to secure adequate tactical support from Principals to support campaigns and maximize retained margins.