Overview of the role:

End to End Management of PPC Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) eCommerce

What you will do:-

Description of Accountability:

Manage day to day PPC campaigns

• Strategy & Execution
• Upper or lower funnel based on KPIs
• Daily monitoring

Reporting

Delivering performance reports and insights to the PPC

team and internal stakeholders. Reporting

Delivering performance reports and insights to the PPC

team and internal stakeholders.

Strategy & optimization

• Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
• Delivering customer-focused, profitable multi-category campaigns to agreed targets
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork

• Create relationship & workflows within the department
• Work with all the brands you are in charge of

Personal Development

• Develop knowledge in Paid Social execution
• Develop knowledge in programmatic advertising
• Participate into a more data driven approach project with the CRM department