Regional Marketing Communications Manager

Overview of the role:

• The Regional Marketing Communications Manager (RMCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in local and international markets including UAE, Qatar, Oman and Egypt.

What you will do:    

• Setting the targets for the performance of the brand overtime and in particular performance of all marketing campaigns. 
• Originating and developing marketing strategy and budget cycle. 
• Providing the Regional Quarterly Marketing Plan reporting to senior stakeholders. Regional budget management and ad-hoc reporting. 
• Regional Agency and resource management.
• Activating yearly marketing plan development with Head of Marketing, direct teams and agency.
• Responsible for the management of local Marketing Manager executing the Local marketing plans and activation calendar.
• Brand Governance across all physical and digital environments, including Volvo Studio.
• Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
• Regional management of creative, media, social events and sponsorship calendars. 
• Full reporting of regular updates on campaign performance. Regional Marketing Budget management.