Regional Marketing Communications Manager| Al Futtaim Automotive | Trading Enterprises
Overview of the role:
The Regional Marketing Communications Manager (RMCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in local and international markets including UAE, Qatar, Oman and Egypt.
What you will do:
Setting the targets for the performance of the brand overtime and in particular performance of all marketing campaigns.
Originating and developing marketing strategy and budget cycle.
Providing the Regional Quarterly Marketing Plan reporting to senior stakeholders. Regional budget management and ad-hoc reporting.
Regional Agency and resource management.
Activating yearly marketing plan development with Head of Marketing, direct teams and agency.
Responsible for the management of local Marketing Manager executing the Local marketing plans and activation calendar.
Brand Governance across all physical and digital environments, including Volvo Studio.
Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
Regional management of creative, media, social events and sponsorship calendars.
Full reporting of regular updates on campaign performance. Regional Marketing Budget management.