Product and Pricing Executive | Al Futtaim Automotive | BYD 1
Overview of the role:
The primary focus of the role will be to support execution of the product vision by being the champion of the Polestar and BYD Product Portfolios and being the true voice of the customer across the organization.
What you will do:
Supports Product Management for all Polestar and BYD vehicle model lines.
Analyze effects of market trends and competitive activities on product planning.
Manage long term volume planning in coordination with principals. Volume forecast alignment with Polestar and BYD.
Manage the Product Launch calendar, in accordance with Homologation and Sales.
Coordination of the local pricing strategy for new vehicles and options.
Responsible for ongoing option adjusted price comparison vs competition.
Initiate adjustment (if required) of vehicle pricing.
Monitor and manage price positioning to ensure appropriate price.
Maintain correct price information up to date for online sales/marketing tools.
Analyzing volume effects of any price changes and define indicated actions.
Maximize mass profit of the portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
Identify target segments and define the primary target customer and vehicle application for each product line.
Continuous monitoring of automotive market and analysis of competitors' activities,
segment shares etc.
Responsibility for market requests by BYD and Polestar related to product, pricing and segment
Responsibility to support specific market studies when requested (general market, brand
Recommends indicated actions out of the market analysis and share knowledge to the