1. Participate in formulating and executing national business strategies to ensure the achievement of market business objectives and growth plans.

2. Manage the sales, marketing, and terminal departments, coordinate the work of each department to improve overall operational efficiency and performance.

3. Lead and motivate team members, ensure they fully understand and execute strategic objectives, while providing necessary training and development opportunities.

4. Oversee the operation of business lines, including product development, supply chain management, production planning, and quality control, to ensure timely delivery and quality standards of products.

5. Responsible for formulating and executing marketing strategies, including promotions and discount activities, to increase market competitiveness.

6. Manage terminal channels, establish and standardize product and material display standards to ensure effective display and promotion of products in various stores, and maintain cooperation with retailers and distributors.

7. Analyze market trends and competitive dynamics, provide market intelligence and advice to guide the company's strategic formulation and adjustment in the national market.

8. Establish and maintain customer lifecycle management systems and customer relationship management strategies, develop personalized service strategies through in-depth understanding of customer needs.

9. Develop strategies for collecting front-end sales data from distribution customers, review and periodically review data and procurement situations.

10. Collaborate closely with other national teams to share best practices and coordinate business cooperation across countries to achieve overall business objectives.