Loyalty Program Manager

Responsible for the design, implementation, and management of customer loyalty programs with marketing, sales, and customer service teams to create and deliver value to loyal customers such as THEMARI Program.

Key Responsibilities

Oversee the implementation and day-to-day operations of loyalty programs.

Continuously assess and improve the effectiveness of existing.

Analyze customer data to identify trends, preferences, and areas for improvement.

Develop and execute strategies to increase customer engagement and participation in programs.

Create personalized experiences and rewards that enhance customer satisfaction and loyalty.

Utilize customer analytics and insights to drive decision-making and program enhancements.

Monitor key performance indicators (KPIs) to evaluate the success of loyalty programs.

Collaborate with marketing, sales, customer service, and IT teams to ensure seamless program integration and execution.

Coordinate with external partners and vendors to enhance program offerings and customer experience.

Develop and manage communication plans to effectively promote loyalty programs and benefits to customers.

Create engaging content for various channels, including email, social media, and the company’s website.

Monitor expenditures and optimize program costs to achieve financial targets.

Identify and mitigate risks associated with loyalty program operations.

Qualifications

Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is a plus.

Minimum of 3-5 years of experience in loyalty program management.

Proven track record of designing and managing successful customer loyalty programs.