The CRM Manager is responsible for planning brand CRM campaigns, drive marketing automation and the customer lifecycle journeys. Work closely with the Electric Mobility Brand Marketing team to maintain and improve CRM operational efficiency integral to future growth. Develop a long-term vision for new products and build roadmaps to achieve success. Exhibit a profound understanding of the Electric Mobility customer needs, and map customer journey to build new opportunities. Define and improve CRM KPI’s in conjunction with analytics and stakeholder teams.

What you will do:   

• Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention
• Support all business verticals in campaign management across all available CRM channels
• Planning week/monthly/quarterly/annual CRM communication calendars
• Perform customer segmentation to maximize conversions across various engagement campaigns
• Implement A/B testing of various content and creative deliverable to create optimization and enhancement opportunities
• Measure and report performance of all CRM campaigns and assess against goals (KPIs).
• Perform extensive on-going campaign analysis to find growth opportunities