* Collaborate with sales teams to create and execute campaigns that drive traffic and generate leads. * Conduct market research to identify trends, customer needs, and the competitive landscape. * Develop and implement strategic marketing plans to achieve company goals. * Develop and maintain relationships with media outlets and industry influencers. * Ensure compliance with all relevant regulations and guidelines in marketing activities. * Ensure that all marketing content is consistent with the brand and resonates with the target audience. * Identify opportunities for improving marketing efficiency and effectiveness. * Implement innovative marketing strategies to increase brand awareness and customer engagement. * Manage the creation of engaging content for various marketing channels, including the website, social media, newsletters, and press releases. * Monitor and track marketing budgets, expenses, and ROI, ensuring adherence to allocated resources. * Monitor the marketing budget to ensure all activities are cost-effective. * Oversee all marketing activities, including digital marketing, social media, email campaigns, print advertising, and events. * Perform other department duties related to his/her position as directed by the Head of the Department. * Prepare regular marketing reports, dashboards, and presentations to communicate performance metrics, trends, and recommendations * Represent the company at industry events and conferences to build networks and promote the brand. * Stay updated on industry trends, emerging technologies, and marketing best practices to drive innovation and competitive advantage. * Stay updated with the latest marketing trends and technologies. * Train and mentor junior marketing staff to enhance their skills and performance. * Utilize data and analytics to measure the success of marketing campaigns. * Analyse marketing campaign performance and adjust strategies as necessary.
Qualifications
* Ability to work in a fast-paced and dynamic environment. * Familiarity with automotive products, terminology, and industry regulations. * Knowledge of social media platforms and emerging digital marketing trends. * Strong attention to detail and ability to meet deadlines. * Valid driver's license and willingness to travel as needed.
Skills
* Ability to work effectively in a team and cross-functional environment. * Creative thinking and ability to generate innovative marketing ideas. * Excellent communication and interpersonal skills. * Proficiency in creating compelling marketing content. * Proficiency in MS Office suite (Word, Excel, PowerPoint). * Project management and organizational skills. * Providing feedback, Coaching and Mentoring * Strong analytical and problem-solving abilities. * Understanding of market trends and consumer behaviour.