This role individually contributes at an expert level by supervising individual contributors towards  ensuring his/ her unit/ division short term marketing plans are aligned with the principal strategy and works rigorously on execution of the same on timely manner.

• Responsible for the Listing of promos
• Allocation; monitoring and evaluation of trade Promotions
• Responsible for Ordering of the Point Of Sale Materials
• Carries out Market competition survey
• Carries out timely market visits to check execution
• Provides Timely promo / event reports to Principals
• Provides input into sales Forecasting
• First level Customer/ supplier interface with regards to negotiations on marketing spends
• Solves Tier 1 escalated problems within prescribed guidelines
• Ensuring Customer/ supplier satisfaction and contributing towards developing Customer loyalty and principal retention programs.
• Typically, provides direct supervision to professionals or senior professionals which include objective setting, as well as training and coaching
• Manages performance, taking corrective action, where required, on poor performers in line with policy
• Analysis and provides insights towards making short to medium term operational decisions of functional unit.
• Marketing spends
• Investment plan by customers
• Analyses needs and improvement opportunity
• Evaluate solutions and up with recommendation of innovative solutions to next level in order to facilitate change or improvement promo activities
• Provides inputs towards the short / medium term strategic planning process at the department or functional level
• In consultation with next level assists in the implementation of short / medium term strategic goals of the department or function